Marketing Your WordPress Website
You have the latest WordPress platform installed. You have the choicest premium theme and all the necessary WordPress plugins configured. You are really excited you are finally fleshing out your long-held dream of running an online business. Or just owning a personal WordPress Website. You have your mailboxes set up and you are ready to open shop.
In other words, your WordPress site is fully loaded and you really want to rock the party. But you have exactly zero customers. Provided you did your homework, the customers are there alright, but you haven’t found them or vice versa; they haven’t found your WordPress site and your offerings.
When we say marketing your WordPress site, we actually mean marketing your products or services, so make that distinction. Your WordPress Website is merely a marketing tool, but with so many online businesses popping up every other day, your WordPress Website could be the business as well as the marketing tool. Make that distinction too.
Put Your Website Address On All Documents
Let us kick off the old-fashioned way. If you publish all manner of documents: pamphlets, brochures, press releases or promotional print media in general, make sure your website address (URL) appears on each. It’s simple and there are no additional costs, so do it already. May it be business cards, invoices, letterheads, presentation folders, spec sheets, packing slips or marketing collateral, place your domain on every piece of paper that comes out of your office.
Other documents include eBooks, proposals, white papers, packaging materials: containers, lids, bags et cetera, other promotional items, and even PowerPoint presentations. Every document that represents your business must have your domain name. It is that simple.
Here is another oldie. Article marketing has been around for ages and it is far from dead even with the stringent algorithm updates. If you do it right (by following rules and providing useful articles) there is an entire world for the taking. Don’t walk the dark alleys with article marketing because good od’ Google doesn’t like that kind of thing. Don’t play tricks with article marketing at all!
In addition to following rules and producing high-value articles, you must join and submit only to article directories that follow general SEO guidelines. Otherwise, Google and other major search engines will label you with all kinds of bad profiles resulting in loss of brand authority and traffic. That aside, article marketing will help your business tap to the huge amount of traffic that article directories pull.
All you have to do is include your domain name (or a link to your product pages) at the end of your articles, sit back and watch as the numbers shoot through the roof. Wouldn’t you like that? If you would like to try your hand at article marketing to promote your WordPress site, here are a few recommended article directories:
Don’t submit your articles across thousands of article directories because that’s considered spamming and search engine spiders will punish you. Submitting to five article directories would be more than enough.
Remember to check that your article directory of choice follows the recommended guidelines before joining or submitting articles.
Guest blogging is a fantastic marketing tool that I use personally. I’ve put it under article marketing because, in essence, guest blogging is just a different form of article marketing. As opposed to writing and submitting a thousand articles to various directories, guest blogging involves writing informational (and often very long) blog posts on another website – preferably one with more traffic than yours.
It is also important to ensure you guest blog on sites that have a high Google page rank (above 5). You can check domain authority, page rank and various other aspects of any website using tools such as Open Site Explorer or Alexa. Guest blog on a number of related websites, insert your URL in the author bio and watch as your traffic grow. A majority of online entrepreneurs are taking to guest blogging as a major method of marketing, so don’t miss out on all the fun.
The word on the streets is that ninety-eight percent of your website visitors don’t buy on the first visit. That’s sad, right? But we can’t afford to be sad so let’s get to the solution: email marketing. Email marketing offers you direct contact with your potential customers. You can communicate with your customers at any time. You can share industry news, tips, lessons or anything else that will make your customers’ lives (or business) better.
You could reward people to refer others to your WordPress site. It works like magic and is a great marketing tool for many an online business e.g. web hosting sites. You can reward people who refer others to your website with commissions, free memberships, and discounts just to mention a few.
You don’t need to have the commission money beforehand, just take it off from the sales you make from the referrals. Installing scripts to run affiliate programs can be quite the uphill task, so I will recommend programs and WordPress plugins that you can use to manage your affiliates.
Search Engine Submissions
The majority of people will fire up their favorite search engines if and when they need info about any given product. This means that the people you are looking for could be looking for exactly what you are offering.
But they will not find your awesome WordPress site or products if you are not listed in search engines. Submitting your WordPress Website to search engines is simple and free.
There are some website owners who believe they are listed in major search engines because a $49.95 monthly subscription with an SEO firm says so, or because someone promised to list them in thousands of search engines, but don’t fall for any of that.
The best way to list your website is by hand – your own hand – because all the submitting you need is to the three major search engines namely Google, Bing, and Yahoo!
Submit your site to:
Search Engine Optimization
This should have come first on this post but we had to kick off the old fashioned way remember? Search Engine Optimization (or SEO in short) is the process of making your WordPress site irresistible to search engine spiders.
Studies in content marketing research have shown that many people arrive at a WordPress Website after finding it in search engines. That said, you stand to enjoy a huge jump in your traffic if you carefully optimize your site for search engines. After all, many people don’t go past the first page of Google search results, so you need to appear on the very first page, preferably in the first five results. Since we covered WordPress SEO at great lengths in this other post, I will just mention a few points.
- Endeavor to create web content for human beings first and search engines second. Your content must be useful and your titles really compelling to entice readers – don’t mince creativity. Spread your keywords evenly – don’t overstuff.
- Carry out keyword research beforehand and optimize your product pages with the terms that people use to find your products. Use close alternatives as well.
- A keyword density of 2.5% is the baseline
- Include your primary keywords in headings (<h1>, <h2>, <h3> …, <h6>) and in anchor text.
- Avoid automated article spinning, create fresh and original content or rewrite articles by hand
- Include your keyword in your image names
- Include your keyword in the ALT tag
- Add keyword-rich descriptions to all your images
Please read more about WordPress SEO in our other article. Most definitely, there is no need to manually edit your WordPress templates, you can optimize your WordPress site using either of these WordPress plugins:
- WordPress SEO Plugin by Yoast
- All In One SEO Pack
Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon and those other social media sites pull hits in the millions. Everyday. None of these sites charge you to create accounts and you can be promoting your business to the entire world in a matter of minutes.
Just set up accounts and start interacting with the millions of users. It’s that simple, but you also need to have a strategy. Post blog updates, tweet new service offerings, pin interesting images, Reddit something, Digg something else and just Stumble your way into better web traffic. Have fun while at it, it’s social media.